Blogging for Lawyers: 31 Content Ideas For Your Law Blog
In Part 2 of our Blogging for Lawyers series, I'm sharing 31 content ideas for your law blog.
-
Make comprehensive Guide. Make an ultimate How-To on something your clients or readers could use.
-
Review books/products/films. Reviews deliver a lot of value to your readers and can bring a lot of new traffic to your blog. Review posts can also be the perfect opportunity to use affiliate links since you have actually tried the product and know it’s relevant to your readers. With an affiliate program you link to a product and you get a fee for each person who clicks on the link and purchases the product directly from your post. Amazon has a great affiliate program.
-
Interview someone. Make sure it’s someone relevant to your readers who can provide interesting or useful information.
-
Make a post full of GIFs. Buzzfeed style. It’s a fun way to add entertainment and humor to a list post.
-
Create a list of something. Lists are the most popular type of blog posts. People are lazy, and list are an easy way to get a lot of information in one post. Do a Top 10 or 101 Ways post full of helpful tips and links. Check out our 54 Ways to Market Your Firm for Free.
-
Write a post in response to some recent post/news. See this post on Newsjacking.
-
List of videos. For example, a business attorney could compile a list of the best how-to videos for entrepreneurs.
-
Bust an industry myth. Do a fact vs. myth post and make an infographic!
-
Make a post about your most popular posts. Gather the data behind the most popular posts (traffic, shares and comments) and write them down in a single post.
-
Compile a list of common mistakes in your niche.
-
Show others how to do something extremely FAST - Like this post on starting a law blog in WordPress in less than 15 minutes.
-
Write a series of blog posts - Like the series you are reading on Blogging For Lawyers .
-
Questions and answers blog post - Make a “Questions of the Week” and answer questions submitted through comments or social media.
-
Make an ultimate resource post - Curate a list based on the best resources on the web. Quality outbound links gives your website authority and makes readers view you as a valuable resource.
-
Create a list of online tools you find useful - Like tools to Automate Your Law Firm.
-
How you got started in your career. This one is a good one to do once you have a decent sized following. People care and connect if they feel like they know you and this is a good way to teach them who you are in an authentic way.
-
Use a Question on Avvo or Quara as a post.
-
Must read books for your niche. Think of books that have helped you in your career or books that will help your clients.
-
Behind the scenes. A photos or video of your office and the people you work with.
-
Expand on a recent speaking engagement. If you had an opportunity to speak at a seminar or CLE expand on that topic. Share the post with the group that you spoke for and they may share it with the attendees.
-
Roundup of the best blog posts in your niche this week. Be sure to tag the bloggers in your post when you share on social media.
-
Share the results of a poll or survey. Send a survey to your email subscribers and share the results in a post.
-
Have a guest blogger. If you are stuck on ideas, ask someone else to write a post for you this week. Make sure it's relevant to your niche. For example, a divorce attorney could have an immigration attorney guest post tips for divorcing when you are not a citizen.
-
Get inspiration from unrelated sources. I got the idea for the blogging for lawyers series from posts and articles about blogging for creatives. Take a basic idea and apply it to your audience.
-
Update an old post. Look back at an old post and see if there is new information to add.
-
Repurpose Content. Take a popular post and turn it into an infographic or video.
-
Do case study. Do a case study of someone who has successfully used your services. This gives your audience an idea of who your typical client is and what you can do for them. For confidentiality purposes, you don’t have to use any identifying information. You can use a “persona” of your ideal client, but share real results.
-
Write a comparison post. Compare your services to a DIY option.
-
Write a glossary of technical terms. A personal injury attorney can write a glossary of terms injured clients will hear in their case. These types of resources bring a lot of traffic.
-
Make predictions. Share your predictions about changes in your niche in the upcoming year.
-
Create seasonal content. A personal injury attorney can give tips about avoiding accidents in the snow and a divorce attorney could post tips about holiday parenting time. Post like these are great to share with link round ups who may have seasonal or holiday themes.
There are sources for blog topics everywhere you look. Keep reading, listening and learning and you will never run out of ideas. Find a place to keep track of ideas so you have a never ending source of new content.