50 Best Online Resources For Marketing Your Law Firm

50 Best Online Resources For Marketing Your Law Firm

The most popular posts on Modern Solo are about marketing your law firm. I’ve spent a lot of time scouring the internet for advice and inspiration and these are some of the best resources I’ve found on the subject this year.

General Ideas

1.  If you need some general ideas, check out 54 Awesome Ways to Market Your Law Firm For Free.

2. Here are some Really Good Marketing Ideas for law firms.

3. Learn Why I Use HARO To Get Free Publicity For  My Law Firm.

Branding

4. Need a new logo? Here are  6 Key Elements of a Perfect Logo.

5.  And you may need 5 Types of Logos to Incorporate in Your Brand. I use two variations.

6. Be sure to Make Your Solo Brand Look Professional.

7. And don’t make these Branding Mistakes.

8. These 7 Critical Components of Legal Branding will help you get started.

Website Design

9. If you are going to DIY your site, The Ultimate Guide to Planning Your Website is a great place to get started.

10. Here are some great tips on Designing The Best Law Firm Website.

11. Here is some great insight on What You’re Paying for When You Hire a Website Designer.

12. These 8 Features of Great Law Firm Website Design will let you know if you’re on the right track.

Target Market and Ideal Client

13. First, you need to know How And Why to Define Your Target Audience.  

14. Creating Marketing Personas will give you the perfect picture of your ideal client.

15. The right Sales Funnel will lead your ideal client directly to you.

Blogging

16. Don’t know where to start? Try A Complete Beginner’s Guide to Starting a Blog.

17. Download my Blogging For Lawyers ebook for quick tips on getting started.

18. Try these 31 Content Ideas for your Law Blog.

19.  Here are some ways to Find Content Ideas For Your Law Blog.

Social Media

20. Social media networking is perfect for introverts.

21. Instagram is a  great source of business for me. Here are 7 Tips for using Instagram for Your Law Firm.

22. Facebook Ads are the only paid advertising I use. Learn How To Use Facebook Ads to Grow Your Practice

23. Here are 41 Resources For Social Media Beginners.  

24. Automate your social media scheduling with Buffer.

25. 2016 brought big changes to Instagram. Learn How to Make the 2016 Instagram Algorithm Changes Work for Your Biz.

26. Here is What To Post On Social Media Accounts so you never run out of ideas.

27. Check out How Lawyers Are Using Social Media in 2016.

28. The 7 Essential Elements of Effective Social Media Marketing will make you a social media expert in no time.

29. Law firm Facebook pages can be boring. Check out  How To Make Your Facebook Page More Interesting.

30. Organize all your content with a Free Content Calendar.

31. You don’t want to be caught making these 10 Social Media Don’ts

32. Socialize with other solos in the Modern Solo Facebook Group.

Email Marketing

33. My favorite email service provider is MailChimp.

34. These tips will help you Grow Your Firm With Email Marketing.

35. Learn How I Got 5 New Clients With 1 Email.

36. Start here with Your Step-by-Step Email Marketing Strategy Guide.

37. You need an opt-in to entice prospects to give you their email. Here is   How and Why to Create a Free Resource Library as Your Opt-In Freebie.

38. Need subscribers? Try these 10 Clever Ways to Use Social Media to Grow Your Email List.

SEO

39. Check out the 3 Ways I Improved SEO On My Solo Firm Website.

40. People always forget the images on their blog or website when it comes to SEO. Try these  7 Steps to Optimize Images on Your Website.

41. SEO 101:  What Is a Meta-Description and How to Write One.

42. If you know nothing about SEO check out SEO for Beginners.

Video

43. Why You Should Use Video to Promote Your Business.

44. Try one of these 14 Ways To Add Video To Your Law Firm Marketing.

45. 10 Tips to Improve Your Videos When You’re First Starting Out.

46. I use Animoto for quick and easy videos. You can see some examples on our Facebook Page and YouTube Channel.

Customer Service

47. Improve Customer Service by Educating Your Clients.

48. Knowing How to Turn Down a Client Politely can help you reject clients that don’t fit without getting a bad reputation or review.

49. Try these 8 Ways To Improve Your Law Firm Customer Service.

50. Or these 5 Steps To Transforming Your Client Service.

Have you found any great resources to add to the list? Put it in the comments below.

P.S.  Check out our new course the Lawyers Guide To Getting Paid. It's chock full of strategies and tips that will help you get paid in full by (almost) every client. No more overdue invoices!